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The structural design of cream cosmetics has unique characteristics in the packaging industry. These characteristics are related to product protection, user experience, and brand image communication.
Tank design:
Material selection: Paste cosmetics usually include facial creams, skin care ointments, etc. For such products, the packaging tanks are often made of glass or plastic. Glass jars can provide a sense of luxury and texture, while plastic jars are lightweight and easy to mold. The choice of materials is closely related to brand image, product positioning and environmental protection requirements.
Stability: Due to the relatively large weight of paste-like products, the structural design of the tank needs to ensure sufficient stability to prevent tipping or damage during transportation and handling.
Opening design:
Opening width: Due to the special nature of paste products, the opening design is usually wider to facilitate users to access the product using tools (such as fingers or brushes). The wide mouth design also helps users observe the product inside the tank.
Sealing: The opening design needs to take into account effective sealing to prevent the product from being affected by air and external contamination, ensuring the freshness and quality of the product.
Structural design:
Anti-leakage design: For paste products, anti-leakage design is crucial. The structural design needs to ensure that the packaging does not leak during transportation and storage and keeps the packaging clean and tidy.
Ease of use: The structural design should take into account the user's convenience in using the product, for example, a rotating structure or a clamshell structure to facilitate user control during use.
Labels and decorations:
Label design: Paste cosmetics usually need to be accompanied by detailed labels, including product ingredients, instructions for use, etc. Label design should be clear, easy to read, and consistent with the overall packaging style.
Decorative elements: The structural design can incorporate decorative elements, such as concave and convex textures, metal decals, etc., to enhance the artistic and luxurious feel of the packaging, in line with the positioning of high-end cream cosmetics.
Application of innovative technologies:
Rotatable inner structure: The packaging design of some cream cosmetics uses a rotatable inner structure, and users can choose the texture that suits their needs by rotating it.
Intelligent sensing structure: Some high-end products adopt intelligent sensing structure, which can automatically adjust according to user needs or environmental conditions, providing a smarter user experience.
