An art process that increases the added value of cosmetic packaging


In order to be in the cosmetics packaging market in an advantage, many cosmetics manufacturers are in the use of innovative design, raw materials used to improve the market image, brand value and packaging charm. Cosmetics carton manufacturers need to adapt to market demand, through technological innovation to improve the competitiveness in the cosmetics market, and strive to provide better, more creative packaging boxes, to gain more profits.

Cosmetics carton art design requirements

The main function of cosmetics packaging is to protect products, improve product value and beautify products. Cosmetics packaging is generally more concerned about packaging design, use of new materials, innovative packaging design, additional special decoration, reflect the cosmetic packing box of creativity and visual performance, to attract consumers to buy. Cosmetics packaging design slowly to the unique shape, obvious features, rich texture direction.

In order to obtain higher profits and orders, cosmetics packaging design needs to meet the consumer's aesthetic and consumption concepts, and make rational use of them in order to improve the profits of the products.

New styling process design performance

The appearance of cosmetics is the first factor to attract consumers, and the most important thing is the unique cosmetics. Market shows that only through the traditional cosmetics packaging appearance of the product, in order to attract more consumers, such as hexagonal, trapezoidal, semi-circular, non-standard shapes and so on, are very good creative performance.

With the development of science and technology, 3D effect and 3D digital simulation technology make it possible to shape new product packaging. However, in the mass production process, how to ensure that the new design of cosmetics packaging can be achieved, material processing and production efficiency, and finished products processing problems. Therefore, in the production process, we need to take into account the impact of box type on the production process, and find the most convenient and efficient production methods to improve the speed of production and reduce the adverse problems of products.

Combined printing and whole printing process

The current cosmetics packaging design to personalized, differentiated development, the use of a variety of printing methods to achieve cosmetics production is the consensus of cosmetics manufacturers. Like the use of bump printing, large area spot color, flexo printing, surface printing, digital printing, anti-counterfeiting, offset printing, such as the completion of the image. Although the combination printing effect is very powerful, but it is necessary to pay attention to the links between each printing and printing sequence, after careful observation method to complete the printing effect, and the variation between the printed material, avoid when printing due to a printing error link cause interruption of print job.

In the aspect of the combination printing and process design, cosmetic packaging manufacturers need to abandon the printing and processing method of the original consideration from the design and modeling of packaging products, production process design and process, the formation of one-stop production management system, digital management, production control. To prevent problems between different materials and different printing processes, and to increase the yield rate of cosmetics packaging and improve production efficiency.


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